🔥 How To Use ChatGPT Shopping, Google Gemini Shopping and Perplexity Shopping

What happens when AI becomes your primary buying advisor?

Online shopping used to mean opening ten tabs, skimming comparison charts, and mentally filtering out affiliate bias. ChatGPT Shopping changes that workflow.

You can actually use these tactics in Google AI Overviews, Gemini, Claude, the Perplexity Comet browser, Shop.app (Shopify), RepAI, Angle, Shipmate. or any AI you prefer.

Get the complete article on my Substack, I have new articles & guides every week: https://substack.com/home/post/p-185654937 

It doesn’t start with products. It starts with intent, context, and tradeoffs, then works backward toward a decision.

This guide walks you through what ChatGPT Shopping actually is, how to use it effectively, how it’s different from search, how product discovery changes, how to evaluate recommendations without slowing yourself down, and what this shift signals for the future of commerce.

What ChatGPT Shopping actually is

ChatGPT Shopping isn’t a store and it isn’t a price engine. It’s a decision layer that sits above existing commerce systems. Instead of ranking products by SEO strength, or marketing spend, or affiliate incentives, it reasons through fit based on the information you provide.

ChatGPT Shopping can surface product carousels with images, simplified product descriptions, prices, and links to merchants when it detects shopping intent. These results are not ads and are not influenced by paid partnerships. It’s also a great way to plan meals with AI.

You’re not browsing a catalog. You’re having a structured conversation that compresses research, comparison, and clarification into one loop.

🔥 How to Use ChatGPT Shopping

Here are 20 tactics to try today in Chat GPT Shopping, or any shopping AI:

▪️ Ask for a shortlist instead of a single recommendation to reveal tradeoffs

▪️ Start by describing the problem you’re trying to solve, not the product you think you need

▪️ Ask whether this category typically sees price drops or seasonal deals

▪️ Ask for the best option if you value time over savings

▪️ Ask for the best value option even if it isn’t the cheapest

There's more tactics + how product discovery changes, how AI shopping is different from traditional search, how to ask better shopping questions and more in the complete guide at my Substack: https://substack.com/home/post/p-185654937