AI Brainstorming Helps You Riff Before You Bring It to the Team

You’ve been staring at the doc for 20 minutes. The idea’s half-formed. You’re waiting for a spark. And let’s be real, sometimes that spark doesn’t come until after you’ve already burned an hour and a coffee refill.

That’s where AI brainstorming comes in.

Here’s how to get started:

▪️ Drop in the idea you’re stuck on and ask for alternative takes, framings, or metaphors.

▪️ Feed it old project notes and ask what fresh angles it sees.

▪️ Ask it to build a rough outline—then edit from there, not from scratch.

You don’t have to be brilliant in the doc. You just have to get the ideas moving.

This works with any AI platform: ChatGPT from OpenAI, Google Gemini, Claude from Anthropic, Perplexity and more.

Not to replace your creative team. Just to help you show up to the meeting with momentum.

Think of it like riffing with someone who’s never tired, doesn’t need backstory, and won’t shoot down your first thought. Whether you're naming something, outlining a concept, or trying to crack the shape of a campaign, AI gives you a fast way to loosen up the edges and see what sticks.

And AI’s a pretty solid creative wingperson when you’re not sure where to start.

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