AI Video Is Becoming The Secret Weapon For Creatives Right Now.

Corey Tate
Jul 21
2 min read

Instead of dragging out a whole production timeline, we can go from “I’ve got an idea” to “here’s the vibe” in a couple of hours. Tools like ChatGPT from OpenAI and Gemini from Google let us move through rapid iterations to brainstorm concepts at hyper speed.

Image-based tools like Higgsfield, Runway or HeyGen make it super easy to sketch out the look, play around with a few versions, and end up with something that actually feels real.

AI Video tools lie Veo 3, Higgsfield, Runway or HeyGen can then create the videos, using our images that we just created as the starting image.

This video started with a simple prompt: an unopened IKEA box, some fast-motion furniture building, and a calm little room setup with a yellow throw. That’s it. The AI did the rest.

See the video prompt below and feel free you to use it yourself. You can even play around with editing the prompt to customize it for your own needs ... a different retailer, different products, different setting.

What’s wild is how good these tools are getting. They’re giving teams a way to test ideas visually, without waiting on shoots or spending a ton of money.

You can try stuff, change your mind, and see it play out—all before anything’s locked in. It’s making the whole creative process way more fluid.

Video prompt:

{

"description": "Cinematic shot of a sunlit Scandinavian bedroom. A sealed IKEA box trembles, opens, and flat pack furniture assembles rapidly into a serene, styled room highlighted by a yellow IKEA throw on the bed. No text.",

"style": cinematic",

"camera": "fixed wide angle",

"lighting": "natural warm with cool accents",

"room": "Scandinavian bedroom",

"elements": [

"IKEA box (logo visible)",

"bed with yellow throw",

"bedside tables",

"lamps",

"wardrobe",

"shelves",

"mirror",

"art",

"rug",

"curtains",

"reading chair",

"plants"

"motion": "box opens, furniture assembles precisely and rapidly. There is a clean and orderly transition as the materials come out of the box to unfolding into place with perfect assembly, no junk and no garbage. “,

"ending": "calm, modern space with yellow IKEA accent",

"text": "none",

"keywords": [

"16:9",

"IKEA",

"Scandinavian",

"fast assembly",

"no text",

"warm & cool tones"

]

}

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