How to AI Brainstorm (Without Killing the Vibe)

Let’s be real: blank pages are tough. So are staring contests with whiteboards and aimless walks just to “clear your head.” Good news is, you’ve got an AI that doesn’t get stuck, doesn’t overthink, and doesn’t care if your idea sounds half-baked.

Here’s how to actually AI brainstorm, not just for answers, but for momentum.

▪️ Start with a messy prompt

Don’t try to be clever. Just tell it what you’re stuck on or what you’re trying to figure out. “I need ten Italy travel ideas off the beaten path for unique experiences in Milan” works way better than “give me content ideas.” Be honest. Be weird. Let it catch the thread.

▪️ Ask for variations, not just lists

Once you get a first round of ideas, push it. “Good, now give me versions of Milan hotels that are more budget conscious” or “Give me versions that focus on good restaurants and wine in Milan” Let it explore edges you wouldn’t have found on your own.

▪️ Use it like a collaborator, not a vending machine

The magic isn’t in the first response. It’s in the back-and-forth. Riff with it in iterative conversation. Challenge it. Treat it like the creative partner who’s down to jam but never needs caffeine or validation.

▪️ Go visual when you get stuck

Switch up formats. Ask for analogies, outlines, taglines, sketches, hooks, or slides. If you’re hitting a wall with one style, AI can flip the lens and help you look at your idea sideways.

▪️ Don’t wait for perfect, look for sparks

You’re not mining for a fully-formed idea. You’re looking for that one line, that one twist, a connection of elements that gets you thinking in a new direction. Screenshot it. Run with it. Or throw it out and keep going.

AI isn’t here to replace your creativity, it’s here to kick it into motion. The trick is not treating it like a tool with answers, but like a thinking partner that doesn’t care about being right. Just useful. Just generative.

Then spotting patterns and linking ideas opens up new solutions and breaks us out of rigid thinking. The more we practice, the more natural it gets.

Creative thinking isn’t just about new ideas, it’s about seeing hidden relationships. It’s what drives innovation, whether you’re solving problems at work, in school, or in life.

Form + function, art + science. I like it.

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