How to Think in Scenes: The Secret to Making AI Feel Less Robotic

Most people treat AI like a search box.

They feed it a list of what they want, press go, and hope something decent comes out. The problem? AI doesn’t think in bullet points. It thinks in scenes.

If your ideas feel generic or flat, it’s probably not what you asked for, it’s how you framed it.

Here’s the shift:

Don’t just list deliverables. Describe the moment.

Think about your prompt like you’re setting up a situation in a meeting, a brainstorm, or a pitch. You’re not just asking for “five campaign ideas.” You’re building a scenario with context, tone, and direction.

▪️ Set the tone. Start with a word that signals intent: bold, focused, urgent, optimistic.

▪️ Describe the context. Who’s in the room? What just happened? What’s the pressure?

▪️ Add motion. What’s shifting? Is this a launch? A pivot? A moment of clarity or conflict?

▪️ Include texture. Mention goals, tensions, mood in the room—things that shape strategy and tone.

This works whether you’re crafting a new campaign, mapping out a business strategy, or rethinking a brand message. The more you frame the scene (not just the task) the more the AI gives back something useful.

It’s not about magic. It’s about better inputs.

You’re not just asking the model to complete a task. You’re showing it how to think.

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